small-biz-0

 

We help small to medium sized businesses address communication challenges in four areas:

  1. Lead Nurturing – Companies with long and/or complex sales cycles benefit from activities that keep their thought leadership front of mind, so that when the need arises, customers know exactly who to contact.
  2. Lead Generation – Companies who wish to lower customer acquisition costs while learning which messages resonate best with their target audience benefit from implementing a scalable digital lead generation process.
  3. Maximization of Value with Current Customers – Companies who want to expand the array of services they offer, or upsell to their customer base benefit from activities that educate customers on the benefits of all of the services they offer.
  4. Referral Programs РThe number one way to grow business is still word of mouth. Helping customers learn the benefits of referring your business provides a double benefit for  you: it lowers customer acquisition costs and makes current customers feel appreciated.

We offer our clients the following services bundled at varying levels depending on the business challenge and timeline.

Strategy:

We partners with strategist with deep expertise in multiple industries. We work with our customers to learn what business challenges exist and how marketing tactics can help to solve those challenges.

Content development:

Content is king! Anyone seeking to develop an online presence must develop content that represents their brand consistently in order to compete in the digital landscape. We make that process easy with our content development processes that allow our customers to be involved as much or as little in process as they desire.

Execution:

Our team of writers, community managers and developers manages the execution of the strategy.

Analytics:

Experts with deep skills in measurement systems will set up tracking that delivers insights from each campaign. Campaigns are monitored on a weekly, monthly and quarterly basis. We leverage Google Analytics and KissMetrics Systems data to measure the impact of each element of the campaign to learn which marketing channels (i.e. Twitter, Facebook, LinkedIn, etc..) and which messages connect most effectively with our target audiences.

Industries Served:

We serve clients in many verticals including but not limited to:

  1. IT
  2. mHealth
  3. Socially conscious B2C/Associations/Not For Profits
  4. Inspiring Thought Leaders