- Posted by Source3
- On August 9, 2016
- 0 Comments
When I think of CEOs whose thought leadership has been published and promoted, and who are inspiring the masses, I think of people like Marissa Mayer, Dominic Barton, Larry Page, Jeff Bezos, and last but not least, Tim Cook. Given the way the companies these people head perform and innovate, less well known CEOs and companies might not be chomping at the bit to get out there and express their thoughts, visions and experiences. Even as a professional digital marketer, I have asked myself, “What could I possibly share that hasn’t already been said?”
As CEOs, we are responsible for painting a vision of the future, supplying employees with what they need to fulfill that vision and executing programs that retain current customers and acquire new ones, all while fostering relationships with the community and upholding the standards of a lawful and ethical organization. With all of this on our shoulders, who has time to blog? We have time. As you sit before the blank page that demands you fill it with something brilliant, here are some simple truths I have come to know that might help make the process easier.
1- No one is you.
Being an individual is much more special than you may appreciate. When I share my thoughts in both casual and formal settings, I am surprised that my perspective on matters people are working on has given them the insight they needed to progress. Sharing the attitudes, customs, and beliefs that distinguish one individual (you) from another (them!) can empower others to take calculated risks, pursue dreams and conquer challenges. That is why thought leadership is valuable.
2- Everyone has spheres of influence.
Yes the Marissa Mayers and Tim Cooks of the world share knowledge that your customers and prospects follow. But you are uniquely positioned to connect with them in a way these leaders aren’t. Customers value transparent, approachable CEOs. Because the customers and prospects you wish to serve are directly within your spheres of influence, you have the competitive advantage of being able to connect with audiences that appreciate connecting with a person who can and does respond to comments and questions, and follows up directly.
3- Who cares? They Care.
One of my favorite TED Talks was given by Derek Sivers, who explains how to make a movement. Taking a leap of faith and exposing your thoughts can make you feel vulnerable. The truth is that just like powerful Boeing jet engines require fuel to travel for many miles, people need leaders to step into the light and be the spark that fuels the next great product, business model or innovative idea. In the video Derek narrates, he says the lone nut started just by doing something he enjoyed doing: dancing. What do you enjoy? What could you talk about for hours? You may be surprised by how much things that you are passionate about relate to what you do and can inspire others. Potential followers do not tire of inspiration.
While blogging is definitely a business development tool, it’s also a much needed cathartic experience. One of my trusted advisors emphasizes that taking time to ponder is just as important as growing one’s business. CEOs have many responsibilities, but my favorite responsibility is being the seer. A seer is said to have supernatural insight, to see what the future holds. Because of where the CEO sits, as the conduit and cipher for communication between the board of directors, company employees and the outside world, our perspective is unique, valuable and valued. And sharing it benefits everyone involved.